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Not only focusing on consumer safety and the environment, the Swiss- based bluesign standard looks closely at resources and textile production processes, occupational health issues and generally takes a much more holistic view of safety and environ-mental issues in the textiles and apparel supply chain. The bluesign standard was established in response to the rapidly increasing demand for textile products that are environmentally friendly, pose no health hazards, and conserve resources to the greatest possible extent. It is described as the most efficient way to guarantee compliance with strict legislative requirements without compro-mising functionality, quality or design. Principles The bluesign standard is built around five principles: ? Resource productivity ? Consumer safety ? Air emissions ? Water emissions ? Occupational health and safety 25 Eco- Textile Labelling Guide 2010 Objectives The basic idea behind the bluesign standard is to combine aspects of consumer safety, water and air emissions as well as occupa-tional health and safety in a single standard under the general objective of resource productivity. The main objective of the bluesign standard is the improvement of all Environment, Health, and Safety ( EHS) aspects with a particular focus on resource efficiency along the entire textile supply chain. In other words, the bluesign standard can be seen as a highly efficient tool to optimise the sustainability of the manufac-turing processes along the whole textile chain. A key aspect of the bluesign standard is never to compromise on product functionality, quality or design. Consequently, it is in some instances, for the BluesignScope of standardCovered Not covered Bluesign Organic ? Genetic modification ? Water effluent ? Air emissions ? Energy consumption ? Worker safety ? Consumer safety ? Social criteria ? RSL/ Chemical residues ? Responsible water use ? Eco- textile standards

26 Eco- Textile Labelling Guide 2010 Cotton production principles ? Better Cotton is produced by farmers who minimise the harmful impact of crop protection practices ? Better Cotton is produced by farmers who use water efficiently and care for the availability of water ? Better Cotton is produced by farmers who care for the health of the soil ? Better Cotton is produced by farmers who care for the health of the soil Better Cotton Initiative BCI aims to promote measurable improvements in the key environmental and social impacts of cotton cultivation worldwide to make it more sustainable. Leading participants are international companies such as IKEA, H& M, adidas, Levi Strauss and Marks & Spencer along with NGO's. Since the last edition of the Eco- textile Labelling Guidewas published in August 2008, when the BCI was a working document, its principles have been finalised and are now being put into practise after focusing on generating the interest and involvement of new organi-sations Since the start of 2010, BCI has gone ' live' and expects the first Better Cotton harvest before the end of the year. Unlike organic cotton standards, the BCI criteria allow farmers to use certain types of pesticides and have strict guidelines for water use. It also allows for the use of genetically modified cotton. As such, this global multi- stakeholder initiative recognises the wide array of issues connected with cotton cultivation, each with differing importance depending on regional circumstances. In order to effectively address the key negative impacts of cotton cultivation, BCI will act on the most significant issues, within certain cotton growing regions, while striving for continuous improvement and expansion of its activities to additional regions over time. Scope of standardCoveredNot covered Organic ? Genetic modification ? Water effluent ? Air emissions ? Energy consumption ? Worker safety ? Consumer safety ? Social criteria ? RSL/ Chemical residues ? Responsible water use ? Eco- textile standards