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Not only focusing on consumer safety and the environment, the Swiss- based bluesign standard looks closely at resources and textile production processes, occupational health issues and generally takes a much more holistic view of safety and environ-mental issues in the textiles and apparel supply chain. The bluesign standard was established in response to the rapidly increasing demand for textile products that are environmentally friendly, pose no health hazards, and conserve resources to the greatest possible extent. It is described as the most efficient way to guarantee compliance with strict legislative requirements without compro-mising functionality, quality or design. Principles The bluesign standard is built around five principles: ? Resource productivity ? Consumer safety ? Air emissions ? Water emissions ? Occupational health and safety 25 Eco- Textile Labelling Guide 2010 Objectives The basic idea behind the bluesign standard is to combine aspects of consumer safety, water and air emissions as well as occupa-tional health and safety in a single standard under the general objective of resource productivity. The main objective of the bluesign standard is the improvement of all Environment, Health, and Safety ( EHS) aspects with a particular focus on resource efficiency along the entire textile supply chain. In other words, the bluesign standard can be seen as a highly efficient tool to optimise the sustainability of the manufac-turing processes along the whole textile chain. A key aspect of the bluesign standard is never to compromise on product functionality, quality or design. Consequently, it is in some instances, for the BluesignScope of standardCovered Not covered Bluesign Organic ? Genetic modification ? Water effluent ? Air emissions ? Energy consumption ? Worker safety ? Consumer safety ? Social criteria ? RSL/ Chemical residues ? Responsible water use ? Eco- textile standards